MANUAL OF PROCEDURES OF INSTITUTIONAL COMMUNICATION OF CIAPI
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Abstract
The institutional communication arises like discipline in the field of the Social Sciences three decades ago. It centers their attention in the analysis, diagnosis, organization and improvement of the complex variables that conform the talkative processes in the institutions, in order to improve the interrelation among their members, between these and the external public, what drives to better improvement of the company or institution, and to the invigoration of their identity. The objective of this work is based on the implementation of the Manual of Procedures of Communication of the CIAPI.
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