Promotion of the bee products starting from a social marketing strategy
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Abstract
The Social Marketing is to apply commercial marketing techniques for the analysis , planning , implementation and evaluation of programs designed to influence the behavior of a target audience in order to improve their personal and social welfare . In this sense it is necessary the creation of a social marketing campaign with a solid foundation in communication, which contributes effectively to educate our people about the uses and benefits of bee products and promote them as beneficial natural products raise the quality of life for both the target personas. This work is to promote the uses and benefits of bee products as a natural product from a marketing strategy my social. The Importance, impact, and demand that has the same is that studies show that the more knowledge consumers have about a product , the greater its sale in the market. The project in question will have a high socioeconomic impact , since help educate our population about beekeeping issues , in this case the products of the hive and in turn help to boost sales of new formulas produced from the mixture of these products base.
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